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Rasmussen College-Online Marketer


Josh guest blogs on SEOmoz.org-YOUmoz guest blogger

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Build, Measure and Optimize Things on the Internet

Big Picture Web Marketing shares insightful content on SEO, Web Analytics and Squarespace Websites and Blogs. You'll read brief, yet clear and insightful articles on how to be more successful online by using Internet marketing.

Entries in Content Strategy (47)

Monday
Sep262011

What's the Best Thing About Squarespace?

best thing about SquarespaceWhat's the best thing about Squarespace? I get this question all the time from users of more popular blogging/website platforms. All too often people automatically assume Wordpress and Tumblr are better because they have more users. That's just not true. The best web publishing platform is the one that does what you need it to. Before you pick a platform, you should at least take a minute and learn about what Squarespace does really well.

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Monday
Sep052011

Take the Squarespace Community Survey. Win Gear.

The Squarespace Community SurveyFor nearly two years now, I've been sharing what I know about Squarespace and how to use it to market your business, your passion or even yourself. Today is no exception, but it comes with a twist. Today I need 2-5 minutes of your time to take the Squarespace Community Survey. And if you can spare an additional minute after that, you might even win some Squarespace gear.

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Monday
Aug292011

Ten Ways to Show Inbound Marketing ROI with Multi-Channel Funnels

Google Analytics Multi-Channel Funnels displaying inbound marketing ROIOften, people find you through blogs, social media and other forms of inbound marketing, but don't buy from you that day. When they do come back and do business with you, your inbound marketing channel may not get the credit it deserves for its role in the sale. As a result, inbound marketing ROI often tends to be understated. 

That is, until Google rolled out Multi-Channel Funnels last week. Rejoice all those who love great content, then take a look at these ten ways to show inbound marketing ROI with Multi-Channel Funnels from Google Analytics.

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Monday
Aug222011

How to Add Google Webmaster Tools to Squarespace

Squarespace and Google Webmaster ToolsYour strategy for adding new content to your blog or website should constantly be evolving. The web is measurable, so why continue to blindly do things the same way? Why not see how people react to the content you create using web measurement tools and then leverage those insights to drive future content creation projects? Google Webmaster Tools is one such measurement tool. Let's take a look at the benefits of Webmaster Tools and how to install them on Squarespace.

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Monday
Aug152011

Volunteering Content for a Stronger Personal Brand

Volunteering for a Stronger Personal BrandVolunteering your time to create content for a company or organization is a great way to get your work published and grow your personal brand. Writing a blog post, guide or event recap can yield new connections and increase your reputation within your industry. Here are four ideas to volunteer your way to a stronger personal brand. 

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