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Rasmussen College-Online Marketer


Josh guest blogs on SEOmoz.org-YOUmoz guest blogger

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Build, Measure and Optimize Things on the Internet

Big Picture Web Marketing shares insightful content on SEO, Web Analytics and Squarespace Websites and Blogs. You'll read brief, yet clear and insightful articles on how to be more successful online by using Internet marketing.

Entries in Content Strategy (47)

Monday
May092011

Internet Marketing 101: History, Strategy & Tactics

Internet marketing 101 processDoing your research before you start a new task invariably leads to better results in less time. The same is true for Internet marketing. I've seen a lot of folks charge forth with new websites and social media presences without any Internet marketing 101 research, and then they wonder why their campaign didn't go anywhere.

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Monday
May022011

Introducing a Podcast by and for Squarespacers

Unofficial Squarespace podcastA few months ago I canvassed the Squarespace community to gauge interest in a podcast about Squarespace, the amazing web-publishing software upon which this blog is built. There was enough excitement and demand to warrant the creation of one, so today I'm happy to announce the launch of an unofficial Squarespace podcast, Content, Structure & Style. 

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Monday
Mar142011

Exploring Squarespace Version 6 and the Future of Squarespace

Squarespace version 6Squarespace has been growing since its founding in 2003. Over the years there have been five major versions with a series of core updates. Squarespace version 5 was released in the summer of 2008 and while it has served the Squarespace customer base well over the least several years, the calls for an upgrade to Squarespace v6 are growing. This week we take a look at what is known about Squarespace version 6 and why it may be a game changer for the small, yet growing web publishing company.

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Monday
Mar072011

Why Creating Great Content Isn't Enough

Create Great ContentJust create great content. It's a phrase that's used by search engine optimization (SEO) amateurs and pros alike to describe what it takes to get Google to bless your humble blog or website with more search engine traffic. So what's my problem with the advice?  It's been bugging me lately because rarely is just creating great content the end of the optimization process. It's a great start, but you may be the only one admiring your great content if that's all you do.

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Monday
Feb072011

Would You Listen to a Squarespace Podcast?

Announcing the upcoming Squarespace podcastEach day, more and more people discover Squarespace's powerful yet simple website publishing platform and decide to host their blog or website with Squarespace. And as the community grows, so does the need for its members to connect and learn in new ways. A podcast is one such way for online communities to connect. Today we explore the idea of a Squarespace podcast by and for Squarespace users and ask for your input on how to make it rock.

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