Installing Google Analytics on Squarespace 6

Everyone knows the onboard website analytics on Squarespace is a handy way to access website traffic information, but a more advanced tool such as Google Analytics is required if you truly want to track how your site is performing. Installing Google Analytics has always been a relatively simple process, but Squarespace 6 now makes it even easier. Check out this simple copy-and-paste process to install Google Analytics on Squarespace 6.

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Squarespace Guide: 5 Steps to Marketing Your Website

You picked Squarespace as a web publishing platform because you wanted a website that was easy to design, build, and edit. But just having a website doesn't guarantee that people will actually visit it. A few marketing tactics here and there can go a long way to bring in new business through the Internet. Here's a brief 5-step Squarespace guide on marketing your website.

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Tracking Clicks on Your Squarespace Website with Google Analytics Events

Squarespace's anayltics reporting are nice for high-level stats, but often you'll need Google Analytics to answer deeper questions about what people do on your website. For example, have you ever wondered how many people have clicked on a link on your web page or within your blog posts? Using Google Analytics event tracking, you can track clicks on your Squarespace website.

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Is Squarespace V6 the Future of Landing Page Testing?

The next chapter in Internet marketing will be about coversion rate optimization (CRO) and landing page testing, the process of getting more people to take action on your website by testing out different versions of the same page. And although it's still in beta, Squarespace version six (v6) might soon emerge as the most powerful tool available to landing page optimization (LPO) professionals. Let's take a look at why Squarespace v6 might help boost your conversion rate.

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Ten Ways to Show Inbound Marketing ROI with Multi-Channel Funnels

Often, people find you through blogs, social media and other forms of inbound marketing, but don't buy from you that day. When they do come back and do business with you, your inbound marketing channel may not get the credit it deserves for its role in the sale. As a result, inbound marketing ROI often tends to be understated. 

That is, until Google rolled out Multi-Channel Funnels last week. Rejoice all those who love great content, then take a look at these ten ways to show inbound marketing ROI with Multi-Channel Funnels from Google Analytics.

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