2011 26 Book Challenge #2: The New Rules of Marketing and PR by David Meerman Scott

Last week I finished up book #2 in 2011's 26 Book Challenge. The New Rules of Marketing and PR by David Meerman Scott is an excellent crash course for those looking to use content marketing and the Internet to connect with your customers and promote your brand. With all that has changed since marketing has gone digital, it's nearly impossible to stay current on all the latest tactics. Explore The New Rules of Marketing and PR with me to set a new baseline for your overall knowledge in the online marketing landscape.

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Your 2011 Blogging Strategy Resolutions

New Year's is always a time of renewal and change. That's what resolutions are all about, right? Although sometimes unpleasant, New Year's resolutions help make us better people in the end. And if personal resolutions make us better people, then surely resolutions for what we read as a part of our 2011 blog research process will make us better bloggers, right? Today we'll take a look at two resolutions you can make to improve your blogging strategy in 2011.

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What Can 2010 Do For Your 2011 Content Strategy?

I set a goal for myself at the beginning of 2010: write at least one helpful online marketing blog post per week, no exceptions. And wouldn't you know, I ended up with over fifty published blog posts on Big Picture Web this year. While not every post was a success, I learned a lot as a result of my prolific 2010 content strategy. I want to share these lessons with you and fuel your 2011 content strategy by sharing the top ten Big Picture Web blog posts of 2010.

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New Squarespace Site Resources on Our Anniversary

Today marks the one year anniversary of Big Picture Web's move to Squarespace as a blogging platform. It seems like just yesterday I was importing my blog posts from my old Drupal site during the free two week trial. And now here I am with a seasoned Squarespace site, fifty-some blog posts, two designs and one year later. To celebrate, today Big Picture Web is rolling out two new Squarespace resources for your site to thank the awesome blogging/website platform for a year of solid service.

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Four Tips for Overcoming Blogging Writer's Block

Big Picture Web doesn't really have what you'd consider a rigid editorial calendar. Something usually piques my interest at some point during the week. Sundays I sit down and write about the most exciting topic. This week was incredibly busy and I found myself sitting down to blog without a concrete blogging topic. Not only that, I had writer's block. This week we take a look at the importance of overcoming writer's block and four tools and tips for overcoming it.

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