2011 26 Book Challenge #2: The New Rules of Marketing and PR by David Meerman Scott

Last week I finished up book #2 in 2011's 26 Book Challenge. The New Rules of Marketing and PR by David Meerman Scott is an excellent crash course for those looking to use content marketing and the Internet to connect with your customers and promote your brand. With all that has changed since marketing has gone digital, it's nearly impossible to stay current on all the latest tactics. Explore The New Rules of Marketing and PR with me to set a new baseline for your overall knowledge in the online marketing landscape.

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2011 Book Challenge #1 of 26: Predictably Irrational by Dan Ariely

As stated in last week's post about 2011 blog strategy resolutions, my goal is to read 26 books in 2011. This week I got off to a great start and finished up  my first book, Predictably Irrational by Dan Ariely. It was so good that I had to blog about it (which I'm sure I'll be doing more throughout the year as I make progress towards the ultimate goal of 26 or more).

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How to Become an SEO - 5 Proven Ideas

Do you want a job in SEO (search engine optimization)? Last Friday, Danny Dover from SEOmoz posted a great Whiteboard Friday episode on how to get an SEO job. Having recently gone through this exact same process (you're looking at a new online marketing manager of SEO at Rasmussen College.), I just had to share my experience of becoming an SEO as well. Here are five tips to become an SEO (or anything else, for that matter):

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The Private Victory - 7 Habits of Online Marketers, Part 2

Last week, we introducedThe 7 Habits of Highly Effective People in part 1 of our 3 part series on Stephen Covey's self-help masterpiece, translated for online marketers. We previewed the 7 habits and examined how they are much more of a set of guiding principles than a get-rich-quick system. This week, we'll take a look at the first three habits, the Private Victory, in much closer detail.

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The 7 Habits of Highly Effective Online Marketers - Part 1

How effective are you as an online marketer? Are you making the best use of your time? If not, you could be making much slower progress with your online marketing project than you anticipated. Or even worse, you might not even be making any progress at all. Sound familiar? Big Picture Web is here to help. Today's post is the first of three part series that takes a look at becoming more effective at online marketing through the lessons of one of the best selling business books of all time.

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