The Importance and Benefits of a Blog, Illustrated by Google Analytics

More and more evidence is showing the importance of investing in tools like blogs and social media as a vital part of your Internet marketing strategy. Benefits of a blog include building an ever-growing source of lower-than-average cost leads and standing out as an expert in your industry. This week's post centers on some recent industry blog stats supported by some Google Analytics parlor tricks to highlight the growing importance having a blog in your Internet marketing strategy.

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3 Blogger SEO Tips: How to Attract Traffic to Your Website

Creating a blog for your company provides opportunities for having conversations around the topics that brought your visitors to your blog/website. And attracting more traffic means answering more questions about the topic you know and love. During the course of answering all of these questions, you'll realize you've created a nice, low-cost lead pipeline. In fact, blogs continue to be one of the most cost-effective means for companies to create new leads. And a great way to attract traffic to a website is through search engine optimization, or SEO. Today's post centers on three blogger SEO tips on how to attract traffic to your blog or website.

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4 Pro Tips for Managing Your Brand Online

A big part of many Internet marketing strategies is your brand. A brand is the sum of everything you know, think and feel about a product or service. It's the feeling you get when your favorite product's jingle is on the radio or TV. It's the specific look of the bullet points on the product feature list on the website. It's what assures and comforts us when we choose one product over another. Today's post features four pro tips for managing your brand online.

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A Blog Measurement Guide: Learn to Track Blog Comments

If you're a blogger, you know the feeling of joy when someone comes along and leaves a comment on one of your posts. You helped someone or started a conversation that was compelling enough to warrant a response. Your post mattered to someone. But beyond the happiness comments provide bloggers, is there a larger message your comments are trying to tell you? That's where blog measurement comes in.  Using web analytics tools, today we'll learn how to track blog comments on your blog or website.

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Selecting Blogging Topics: Fresh Advice on What to Blog About

So you've decided to start a blog as a part of your Internet marketing strategy but aren't sure what to blog about. By now you've heard that blogging is a great way to stand out in your market and delivers a platform to reach, help and connect with your community. It's important for new (and seasoned) bloggers to consider a few things when selecting blogging topics

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