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Rasmussen College-Online Marketer


Josh guest blogs on SEOmoz.org-YOUmoz guest blogger

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Build, Measure and Optimize Things on the Internet

Big Picture Web Marketing shares insightful content on SEO, Web Analytics and Squarespace Websites and Blogs. You'll read brief, yet clear and insightful articles on how to be more successful online by using Internet marketing.

Monday
Dec262011

Happy Holidays

I hope you had a wonderful Holiday weekend, regardless of what you celebrate. Here's a special video created by my amazing lady, Emily Manifold, to wish you all the best during this Holiday season. Have a safe New Year's Eve. I look forward to connecting with you in 2012.

Monday
Dec192011

Getting Paid to Hand-Pick Your Co-Workers: A LinkedIn Ads Experiment

Using LinkedIn Ads with Recruiting Referral programsWhat if you could hand-pick your co-workers, and make money in the process? The idea isn't original. Many great companies offer referral bonuses because they know that talent attracts more talent. And yet referrals only account for about a third of new hires at many companies. Recently I tried an experiment to see whether I could use LinkedIn Ads to turn myself into a de facto paid recruiter for my company.

Click to read more ...

Monday
Dec122011

28 Marketing and Business Books to Read in 2012

A man reading business and marketing books.At the beginning of 2011, my friend and digital PR expert Arik Hanson posed a challenge on his blog: read a book every other week all year long. I took Arik up on his challenge, and discovered nearly thirty amazing marketing and business books this year in the process.

And now that I've gotten into the habit of regular reading, 2012 will be no different. Will you join me next year? Here's a few tips and 28 marketing and business books to encourage you to join me in the 2012 26 Book Challenge.

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Monday
Dec052011

Is Squarespace V6 the Future of Landing Page Testing?

Squarespace conversion rates and landing page testingThe next chapter in Internet marketing will be about coversion rate optimization (CRO) and landing page testing, the process of getting more people to take action on your website by testing out different versions of the same page. And although it's still in beta, Squarespace version six (v6) might soon emerge as the most powerful tool available to landing page optimization (LPO) professionals. Let's take a look at why Squarespace v6 might help boost your conversion rate.

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Monday
Nov282011

Will Squarespace V6 Surpass Current Limitations?

Squarespace limitations report by usersFans of Squarespace have been looking to the long-awaited next version of the web publishing platform to address current Squarespace limitations and a growing number of requests for new features. Will Squarespace deliver on customer requests or have the expectations been set too high after a few years of pent up demand?

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